When music meets film and film meets fashion. Rihanna delivers the ultimate triple threat in this music video. Directed by herself and Megaforce, this is the video to end all video rivalry in 2015. BBHMM written by Rihanna, Travis Scott and 20 year old Badrilla Bourelly, had a lot of expectations to meet, especially with Kanye named as one of the head producers on the track. This 7 minute short film depicts Rihanna avenging her cheating accountant by kidnapping his wife and providing her with all sorts of weird and wonderful sexually violent torture. It’s no shock that Rihanna took directing into her own hands on this one. With Creative Director of Puma already on her resume she definitely has an eye for art and that’s what this video is. A work of terrifying art. It does exactly what art should do – disturb you, keep you awake, make you think. I thought the video was shot really well and everything from the cast to the cult classicness of the video was incredible. Apparently the video has been stormed with negative comments in the press picking out pieces of “misogyny” and “vile anti-feminist” and even a few bits of accused racism. Blonde, white model as the victim? A perfect casting choice done with class, style and let’s admit it – humour. Rihanna is the complete opposite of all these negative accusations. She empowers women and stirs norms in Hollywood. How is it any different to Quentin Tarantino producing equally as disturbing brilliant footage and receiving nothing but glory from it? Just because its done from a females perspective doesn’t make it any less visually gratifying. (DISCLAIMER – I AM OBVIOUSLY NOT COMPARING RIHANNAS DIRECTING SKILLS TO Q.T ONLY THEIR THEMES.)

The most exciting part of the video for me was the fashion. Rihanna is my absolute fashion favourite and was styled amazingly by Mel Ottenberg. After the outfit she wore to perform this song live for the first time, it was only right to out-do herself in the video. Take another look at the outfits she wore in the video. My favourite is the first pauper pirate style look – that coat! See it on Ri and see it on the runway:

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Alternating between a hat and a bandana Rihanna wore:

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round the festival campfire goals
round the festival campfire goals
THAT BRA!!!!!!!
THAT BRA!!!!!!!
lying in the blood of your enemy on top of your millions, naked and smoking a joint. what more could a girl want.
lying in the blood of your enemy on top of your millions, naked and smoking a joint. what more could a girl want.

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